London is worth a trip.

A warm welcome to London

Discover London

To visit London properly, put ten days aside. Ideally, longer. A long weekend is enough for a shopping trip, though. Gain a first impression of the size and beauty of the city from the London Eye, the world’s highest free-standing Ferris wheel. Next, see more of London on a hop-on hop-off bus or on a boat trip. The best way to discover royal London is on foot. The London Eye is just over a mile from Buckingham Palace. Your walk takes you past the Palace of Westminster, the London landmark Big Ben, and Westminster Abbey, where coronations take place.

Shopping in London

London has something for everyone. Fashion for every wallet in Oxford Street and around Covent Garden, hip boutiques in party district Soho and exclusive designer clothing in Bond Street. The offering is as varied as the city itself, and ranges from luxury department store Harrods to the flea markets and street markets all over London. Recommendations: Borough Market for fruit, vegetables, fish, meat and cheese, nearby Old Spitalfields Market, Truman Brewery and Brick Lane Market for fans of vintage clothing, as well as Portobello Road Market for antiques and bric-a-brac.

Food in London

England might not be famed for its cuisine. Luckily though, as many different nationalities have made London their home, you can embark on a culinary journey around the world. For example, France (Bouchon Racine), Spain (The Counter at Sabor), Italy (40 Maltby Street), North Africa (The Barbary), India (BiBi), Thailand (Chet’s) or Japan (Koya). The most popular restaurants are booked well in advance. It is therefore a good idea to reserve your table before you depart. If you want to try some British cuisine, go to a pub such as The Princess of Shoreditch, or enjoy fish and chips at a Poppies.

Make cashless payments in New York

SWISS Miles & More credit cards are accepted everywhere in London: in bars, hotels and restaurants, shops and market stalls, at the 24-hour grocery store around the corner, and in the souvenir shop at the airport. Cashless payments are also possible for bus and underground tickets as well as tickets to shows. And if you store your card as a means of payment in Apple Pay, Google Pay, Samsung Pay or SwatchPAY!, you can pay with your smartphone or smartwatch and leave your credit card at your hotel.

Tip: With American Express Cards you earn more miles and reach your reward goals faster.