Travel tip: Seoul | SWISS Miles & More credit cards

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Discover Seoul

In Seoul, palaces such as Changdeokgung or Gyeongbokgung are within sight of skyscrapers such as the 555 metre supertall Lotte World Tower. You can enjoy breathtaking panoramic views from the very top, from Seoul Sky. During the day, we recommend a stroll through the Bukchon Hanok and Insa-dong neighbourhoods, a hike through the Bukhansan National Park and a visit to the futuristic Dongdaemun Design Plaza. In the evening you should watch the light show at Cheonggyecheon, eat street food in Myeong-dong, admire the sunset from N Seoul Tower and attend a K-pop concert at KSPO Dome.

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Shopping in Seoul

Seoul is a shopping paradise. The most exclusive brands can be found in the Starfield COEX Mall and Lotte Department Store. For trendy boutiques and hip cafés go to Sinsa-dong Garosu-gil, and for young fashion and K-pop stores to the Hongdae district. Take your time strolling through the extensive street markets. For example, you can buy fashion at the night market in Dongdaemun, delicacies and fabrics in Gwangjang and souvenirs in Namdaemun. Popular souvenirs from Korea include ginseng tea, hanji paper made from the inner bark of the mulberry tree, K-beauty products and K-pop merchandising.

Eating out in Seoul

You may already be familiar with some Korean dishes from Switzerland. For example, kimchi (fermented vegetables), bibimbap (rice with vegetables, meat and egg) or Korean BBQ at the table. Seoul has a lot to offer, from simple street food in Gwangjang or Myeong-dong to gala dinners with a view. These are our tips: Jungsik for fine dining, the n.GRILL revolving restaurant for a romantic dinner, Mapo Jinjja Wonjo Choedaepo for the best spare ribs, Yongsusan for traditional Korean dishes and Tosokchon Samgyetang, known far beyond Seoul for its ginseng chicken. 맛있게 드세요!

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Cashless payments in Seoul

SWISS Miles & More credit cards are accepted everywhere in Seoul: in bars, hotels and restaurants, boutiques and shops, in museums and at the souvenir shop at Incheon airport. You can also make cashless payments for tickets for sights and for the bus or subway. The easiest option is to get the Metropolitan Mpass for all public transport. And if you store your card as a means of payment in Apple Pay, Google Pay, Samsung Pay or SwatchPAY!, you can pay with your smartphone or watch and leave your card at your hotel.

Tip: With American Express Cards you earn more miles and reach your reward destinations faster.